Do I need to send up some unique ID for my user if they haven't logged in but are still using my app anonymously?

No. You do not need to generate a Unique Identifier for a user that is using your app Anonymously. The SDK will generate a Unique Identifier for the device to keep track of your user's behavior as they are using that particular device. If or when they decide to login or register, our platform will automatically roll your user's previous history up and associate those events to the newly logged in user that we have received user credentials for.

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