What does “goal uplift” mean?

Goal Uplift is defined differently in the main reporting page (the overall campaigns page) and in the campaign detail page:

    1. Main reporting page: Goal Uplift measures the average goals achieved of the messaged group versus the control group
    2. Campaign detail page: Goal Uplift describes how much better the message succeeded in getting the user to achieve the goal set against the baseline (lowest performing message)
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